Welcoming Your Members to Your CSA and Their Online Accounts
Customers want to help themselves. They are more technically savvy than ever and have come to prefer the DIY approach to solving their issues and answering their own questions. Farmigo helps your customers help themselves through their member account. Here are two quick tips to help introduce your members to their online accounts and how to keep them informed on how to manage their accounts.
Tip 1: The Power of the Sign-Up Confirmation Email
The Sign-Up Confirmation Email is the very first email a member will receive from you after they sign-up for your program. This email holds the power to educate your member on what to expect as well as to introduce them to the concept of their online account. Here is some example text you could use for your sign-up confirmation email.
Suggested Text for Sign-Up Confirmation Email
Hi [First Name] [Last Name],
Thank you for signing up!
Your subscription is confirmed for the following share combination:
[Member's Subscriptions]
Pick-up location: [Pickup Site]
Date of first delivery: [Next Delivery Date]
We have created an online account for you where you can view and manage your subscription with us. Use the email address and password you used to create your account during sign-up to login. To login to your account, click here:
[Link to Account]
In your account, you can (Choose all that apply):
We are so happy that you are joining us and we hope you enjoy your first delivery. If you have any questions for us, feel free to respond to this email.
Sincerely,
Email Signature
Thank you for signing up!
Your subscription is confirmed for the following share combination:
[Member's Subscriptions]
Pick-up location: [Pickup Site]
Date of first delivery: [Next Delivery Date]
We have created an online account for you where you can view and manage your subscription with us. Use the email address and password you used to create your account during sign-up to login. To login to your account, click here:
[Link to Account]
In your account, you can (Choose all that apply):
- Review your balance and delivery history
- Update your contact information
- Update your payment details
- Send additional payments
- Update your subscription
- Change your pick-up/delivery location
- Put your delivery on hold
- Shop our webstore
We are so happy that you are joining us and we hope you enjoy your first delivery. If you have any questions for us, feel free to respond to this email.
Sincerely,
Email Signature
Tip 2: Including the Link to Account in All Email Communication
We recommend adding the [Link to Account] dynamic field at the bottom of every email that sends out through Farmigo. This helps remind members that they have an account they can login to and review. As a best practice, we recommend you include the following information in your email signature:
Suggested Text for Email Signature
Name
Email
Phone Number
Business Name
To login to your account: [Link to Account]
View our webstore: [Link to Web Store]
Follow us on Facebook: www.facebook.com/farmname
Phone Number
Business Name
To login to your account: [Link to Account]
View our webstore: [Link to Web Store]
Follow us on Facebook: www.facebook.com/farmname
